Joellyn Rock

Joellyn Rock is an Assistant Professor of Digital Art in the Department of Art&Design at University of Minnesota Duluth. Her creative research bridges the areas of digital narrative, new media design, and filmmaking. Her skill set includes a background in traditional visual art media, as well as fluency with current tools used for digital imaging and video production. At UMD, she is part of an interdisciplinary team of faculty who are currently developing a motion capture video studio for the campus. The experimental VizLab studio will foster collaboration and research in biomechanics, ergonomics, animation, performing arts and computer generated virtual environments. Joellyn Rock teaches classes in mixed-media digital arts, interactive media, and digital filmmaking. Joellyn Rock is particularly interested in how emerging media is shaping the ways that stories can be told. In The Vasalisa Project, Rock created a new, digital version of a very old tale. By reshaping its imagery and format, she wanted to build a bridge for the audience between traditional media and new media. Her current creative project, The Mysteries, also aims to tell an ancient story via emerging media. This transmedia project revisits the Greek myth of Demeter and the Eleusinian Mysteries, as it plays with the boundaries between fact and fiction, artifice and authenticity. The project showcases fictional materials from a film’s production, including: storyboards, location photos, design sketches, animatic roughs, digital video, and interviews with the cast and crew. The Mysteries is a playful engagement with scholarly research as it explores the shifting vernacular of digital filmmaking.

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