What's on your mind? Status Updates, Friend Suggestions And Data Mining

Critical Writing
CC Attribution Non-Commercial No Derivatives
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Abstract (in English): 

As I'm staging my private life, confessing my current state of being through status updates and learning the peculiarities of online friendships, my very existence is being stalked and mapped by invisible algorithms. Facebook, one of the most popular and efficient pieces of social software, is tracking my posts, profiling my likes and dislikes and learning from my idle quizzes. In essence there are two profiles building, the public one I present to my “friends” and the commercial one gathering mass through data mining. Telling fictional and non-fictional anecdotes, my presentation will explore Facebook as an idiosyncratic and disciplining environment. I'll be attempting to illustrate how I train the machine and the machine trains me.

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Eric Dean Rasmussen