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What Is an @uthor?

Critical Writing
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2015
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But there is also a new kind of archive taking shape. Today you cannot write seriously about contemporary literature without taking into account myriad channels and venues for online exchange. That in and of itself may seem uncontroversial, but I submit we have not yet fully grasped all of the ramifications. We might start by examining the extent to which social media and writers’ online presences or platforms are reinscribing the authority of authorship. The mere profusion of images of the celebrity author visually cohabitating the same embodied space as us, the abundance of first-person audio/visual documentation, the pressure on authors to self-mediate and self-promote their work through their individual online identities, and the impact of the kind of online interactions described above (those Woody Allenesque “wobbles”) have all changed the nature of authorial presence. Authorship, in short, has become a kind of media, algorithmically tractable and traceable and disseminated and distributed across the same networks and infrastructure carrying other kinds of previously differentiated cultural production.

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Twitter 2006
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Zachary Mann