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  1. Under the Surface

    Under the Surface (also known as "Who in the Hell is Axel Lundén?") is an trans-media 'unfiction' project. Unfiction is fiction that creates an alternate reality, purporting to be authentic and employing aspects of the real world in its narrative, often spooling out onto other platforms than that upon which it begins. The primary medium of this unfiction is an indie folk artist's website. But characters are found on Facebook, Reddit, and Twitter. all of these can be interacted with to explore the story. 

    The project releases monthly installments in the form of chapters and content drops. The chapters include text, with original illustrations, videos, and music to enhance the experience.

    To date, there are seven chapters to enjoy, in addition to numerous supplementary materials including news articles, images, lyrics, and ephemera. Not only digital. Posters for concerts that happened many years ago can be found in Sweden, Norway, and the UK, linking to the main story. 

    Camilla Holm Soelseth - 30.03.2022 - 13:39