A Vernacular Web

Critical Writing
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2010
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Abstract (in English): 

An extended and illustrated version of a talk at the Decade of Web Design Conference in Amsterdam, January 2005

When I started to work on the World Wide Web I made a few nice things that were special, different and fresh. They were very different from what was on the web in the mid 90's.

I'll start with a statement like this, not to show off my contribution, but in order to stress that -- although I consider myself to be an early adopter -- I came late enough to enjoy and prosper from the "benefits of civilization". There was a pre-existing environment; a structural, visual and acoustic culture you could play around with, a culture you could break. There was a world of options and one of the options was to be different.

So what was this culture? What do we mean by the web of the mid 90's and when did it end?

To be blunt it was bright, rich, personal, slow and under construction. It was a web of sudden connections and personal links. Pages were built on the edge of tomorrow, full of hope for a faster connection and a more powerful computer. One could say it was the web of the indigenous...or the barbarians. In any case, it was a web of amateurs soon to be washed away by dot.com ambitions, professional authoring tools and guidelines designed by usability experts.

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Creating collections and archives of all the midi files and animated gifs will preserve them for the future but it is no less important to ask questions. What did these visual, acoustic and navigation elements stand for? For which cultures and media did these serve as a bridge to the web? What ambitions were they serving? What problems did they solve and what problems did they create? Let me talk about the difficult destiny of some of these elements.

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J. R. Carpenter