Description (in English): 

Lo·go·zo·a n [fr. Gk logos word + zoia animals] (2005) 1 : word animals : textual organisms 2 : a phylum or subkingdom of linguistic entities that are represented in almost every kind of habitat and include aphorisms, anti-aphorisms, maxims, minims, unapologetic apothegms, neokoans, sayings, left-unsaids, shamelessly proverbialist word-grabs, epigrammatological disquisitions, lapidary confections, poemlets, gnomic microtales, instant fables, and other varieties of conceptual riffs

Words change everything. We create poems and stories to free the world from itself, to reveal the many feral faces of life. But ironically these liberating words are usually imprisoned on the page or computer screen. Out in the “real” world of day-to-day activity, we use words more bluntly. We put labels and signs on things to tame them—identify, categorize, explain, instruct, proclaim ownership. What if instead the labels could liberate the everyday world from the literal, proclaim rather than cover up the mysteries? What if they could become Logozoa—textual organisms that infest the literal with metaphor and give impetuous life and breath to meaning?


Find out what happens when you let word animals infest your daily life. Download Logozoa, print them onto your own stickers, and let them loose in your home or neighborhood. Bring a little metaphor into your routine. Keep them around the house and discover why they make fascinating pets or release them into the wild. You have 379 different creatures to choose from.


E-dopt a Logozoan and add it to your Web site. Your Logozoan will change every time it’s viewed, taking one of 379 different forms.


The next best thing to Logoz in your own hood is a visit to the Logozoo. Here you’ll see Logozoa in a natural-habitat preserve made from the nooks and crannies of daily routine, the unexpected exoticisms of everyday life, the out-of-the-ordinary often lurking in ordinary places. No bars and cages here. From the safety and comfort of your own browser, you can witness one of Nature’s true spectacles—the figurative overrunning the literal. Our zoo contains 1153 photos of 629 inhabitants, with more arriving almost daily from the US, Europe, and South America. One made it all the way from Hell. Another came from a place even more frightening—the Massachusetts Department of Motor Vehicles in Waltham.


Some Logozoa display a remarkable ability to slip the bonds of textual stasis and achieve flights of logomotion. Come enjoy the animated show.


Stickers in the wild face numerous man-made and natural threats. Determined preservation efforts are necessary to ensure that these unique creatures do not go the way of so many once-endangered, now-extinct species. Photograph your Logozoa and send these offspring to us where they will find a happy, safe home in our Logozoo.


Bring those vexing questions to the Soothbooth and let us turn them into vexing answers. We have a unique colony of Logozoa on duty here that responds to any sort of question you might want to pose.


If you want deeper, less direct answers than those offered at the quick-service Soothbooth, take your questions to the Soothcircuit. The Logozoa here are guaranteed to provide insights and prognostications of the most thought-provoking quality.

(Source: Author's descripiton on the project site)

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Scott Rettberg