as it correlates to virtuality

"Considering where one is standing as the 'last physical space,' the piece is activated when the user/viewer steps into a particular spot, triggering a software that types out random, fictitious, and absurd ‘you-statements’ that would resemble the language utilized in contemporary data-mining and the algorithmic data-based quantification of users. The result is a projection that mimics the process of data extraction, displaying text that is part fictional characteristics forcefully prescribed onto the viewer/user, and part second-person narrative, imperious and coercive, questioning what it means when information represents the populace. The project is partly an examination of the dominance of a supposedly user-centric, individualized, customizable big data society, by placing certain attributes and data onto the viewer/user that are false, constructing a situation that resembles and emphasizes the violence of data-extraction and algorithmic representation, in particular its fallibility, while insisting on the fraught linkage between these virtual enterprises and the persisting physicality."

(Source: Artist's website)