Coronary

The Coronary's starting point is a set of 25 words, popular in the context of Covid-19, such as Zoom, alcohol gel, and pandemic, for which we offer a small glossary. A heat map dynamically checks the audience’s attention regarding the words we listed in the coronavirus lexicon. The most accessed by the audience change their color on a scale that varies from blue (cooler) to red (hotter and, therefore, more accessed). These heat maps have become recurrent images in the context of Covid-19. They are key images in the pandemic context. Coronary appropriates the visual vocabulary of the coronavirus to perform a critical "live surveillance" exercise. This appropriation allows the public to watch a standard procedure of monitoring how they access the Internet, which is usually invisible and ignored. At the same time, the Coronary discusses the symbolic capital of attention and its structuring role in the economy of attention and the politics of gaze that rules the digital world. Finally, while interpreting the coronavirus in the context of culture, the Coronary assumes that we are facing not only one of the most severe public health crises in history. The coronavirus is also a landmark time of the consolidation, as well as the emergence, of social and economic transformations in the globalization process.