Colour Yourself Inspired

Color Yourself Inspired™ is a generative artwork that creates unpredictable poetic phrases from Benjamin Moore’s paint color database; it is an interdisciplinary exploration of sound, color and language. An online collection of over 1000 unique color names are poetically sequenced using phonetic analysis and parts of speech analysis in a computer program designed by the artists. Instead of labeling color with language as the marketing team has done in the original database, Color Yourself Inspired™ (a marketing slogan from the Benjamin Moore website) inverts this relationship and uses language to generate visual information. (Source: http://thenewriver.us/color-yourself-inspired/)