Colour Yourself Inspired

Description (in English): 

Color Yourself Inspired™ is a generative artwork that creates unpredictable poetic phrases from Benjamin Moore’s paint color database; it is an interdisciplinary exploration of sound, color and language. An online collection of over 1000 unique color names are poetically sequenced using phonetic analysis and parts of speech analysis in a computer program designed by the artists. Instead of labeling color with language as the marketing team has done in the original database, Color Yourself Inspired (a marketing slogan from the Benjamin Moore website) inverts this relationship and uses language to generate visual information. (Source:

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Nikol Hejlickova