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1. Electronic Literature and the Mashup of Analog and Digital Code

   This essay examines the complexity of contemporary electronic literary practice. It evaluates how electronic literature borrows from, and also influences, the reception of the textual message in other forms of communication that efficiently combine image, sound and text as binary data, as information that is compiled in any format of choice with the use of the computer. The text aims to assess what it means to write in literary fashion in a time when crossing over from one creative field to another is ubiquitous and transparent in cultural production. To accomplish this, I relate electronic literature to the concept of intertextuality as defined by Fredric Jameson in postmodernism, and assess the complexity of writing not only with words, but also with other forms of communication, particularly video. I also discuss Roland Barthes’s principles of digital and analogical code to recontextualize intertextuality in electronic writing as a practice part of new media. Moreover, I discuss a few examples of electronic literature in relation to mass media logo production, and relate them to the concept of remix.

   Patricia Tomaszek - 06.05.2011 - 15:17

2. Heath, prelude to tracing the actor as network

   Traversing a variety of digital and print formats, this critical prelude introduces the possibilities of tracing the networked associations enacted in Heath by Tan Lin. The writing explores Actor-Network-Theory across platforms, considering Heath both as an actor-network in ANT terms and a coterminous mode of sociological accounting. Like ANT, Heath attempts a process of demystification through detailed description, tactical citation, assemblage, and the critical deployment of mediators and their relations, where every actor is understood as network. More directly, this paper traces the ways Heath translates diverse mediators from the digital event (the non-events) of Heath Ledger's death into an actor-network exploiting a material book format. Thus the task of the critic is to crunch the details of these manifold relations as they are situated in Heath — to describe the network enacted through Lin's ambient citations and novelistic formulations.

   (Source: Author's abstract)

   Scott Rettberg - 25.08.2014 - 10:14

3. Multimodality: A Social Semiotic Approach to Contemporary Communication

   The 21st century is awash with ever more mixed and remixed images, writing, layout, sound, gesture, speech, and 3D objects. Multimodality looks beyond language and examines these multiple modes of communication and meaning making.

   Multimodality: A Social Semiotic Approach to Contemporary Communication represents a long-awaited and much anticipated addition to the study of multimodality from the scholar who pioneered and continues to play a decisive role in shaping the field. Written in an accessible manner and illustrated with a wealth of photos and illustrations to clearly demonstrate the points made, Multimodality: A Social Semiotic Approach to Contemporary Communication deliberately sets out to locate communication in the everyday, covering topics and issues not usually discussed in books of this kind, from traffic signs to mobile phones.

   In this book, Gunther Kress presents a contemporary, distinctive and widely applicable approach to communication. He provides the framework necessary for understanding the attempt to bring all modes of meaning-making together under one unified theoretical roof.

   Ana Castello - 02.10.2018 - 18:51