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1. uConnect

   "uConnect" is an attempt to deal with the materiality of digital commodities, commerce, and culture through a juxtaposition of simulation and the representation of materiality.

   Scott Rettberg - 09.01.2013 - 22:46

2. BEAST

   BEAST. The Web fosters, and depends on, utter transience of attention. Extending television's effects through its much-vaunted interactivity, it has reduced writing to "content" squeezed between gaud and flash and irrelevance. In Beast, the reader directs the progress of a single text by interacting with it and its interior world of fake-3-D images. Beast tries to tap the interactive possibilities of the medium while allowing the text to be seen as a whole; the eye is a hypertext engine more sophisticated than any we could devise. But Beast also subverts itself through jarring messages and the system's periodic takeover of its own functions. A nightmarish, superficially dehumanizing system, Beast decocts much that is terrifying and unpleasant about computer technology, and about society and ourselves as the computer has built us. But this monstrosity has a humanizing core, the text, that speaks to the anxieties the system produces.

   Scott Rettberg - 12.07.2013 - 13:34

3. Blackness for Sale

   Keith Obadike's Blackness for Sale was an eBay page advertising the sale of his blackness. The general format of eBay includes only the basic information about the product necessary to make it desirable for purchase. An item for sale typically includes a title or name of the product, a description of its uses, a starting price, and a photograph. In the case of Blackness for Sale, Obadike abided by this same format but replaces the description with a litany of pros and cons of blackness. Obadike focused on the selling points of blackness but then juxtaposed it with “warnings” of the drawbacks of owning a black identity. Although Obadike’s warnings were legitimate aspects of blackness, they were only issues of concern when inhabiting black flesh. Blackness for Sale Blackness for Sale furthered the notion that black people have been homogenized to the point where their experiences have become indistinguishable; to the outside world and the buyer, there is one black experience. Part of a person is advertised and valued much higher while systematically omitting the other elements that define their personhood.

   Scott Rettberg - 08.12.2020 - 13:06