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1. Beautopia

    "In this hypertext, I interrogate the language, imagery, and ideologies of cosmetics advertisements and related texts. Hypertext as a form lends itself to unorthodox juxtapositions, particularly through linkages based on associative logic (e.g., metaphors, puns). I invoke the feminist understanding that "The Personal Is Political," combining autobiographical reflections with an analysis of the discourse and industry of cosmetics. The personal dimension includes elements from my unconscious (following in the Surrealist tradition of automatic writing).

   Scott Rettberg - 14.01.2013 - 00:48

2. BEAST

   BEAST. The Web fosters, and depends on, utter transience of attention. Extending television's effects through its much-vaunted interactivity, it has reduced writing to "content" squeezed between gaud and flash and irrelevance. In Beast, the reader directs the progress of a single text by interacting with it and its interior world of fake-3-D images. Beast tries to tap the interactive possibilities of the medium while allowing the text to be seen as a whole; the eye is a hypertext engine more sophisticated than any we could devise. But Beast also subverts itself through jarring messages and the system's periodic takeover of its own functions. A nightmarish, superficially dehumanizing system, Beast decocts much that is terrifying and unpleasant about computer technology, and about society and ourselves as the computer has built us. But this monstrosity has a humanizing core, the text, that speaks to the anxieties the system produces.

   Scott Rettberg - 12.07.2013 - 13:34