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1. American Psycho, 2010

   Google reads our emails, garners information from our personal messages and uses that profiling strategy to select “relevant” ads. It then displays those ads on the screen next to the very emails from which the information was initially taken.

   American Psycho was created by sending the entirety of Bret Easton Ellis’ violent, masochistic and gratuitous novel American Psycho through GMail, one page at a time. We collected the ads that appeared next to each email and used them to annotate the original text, page by page. In printing it as a perfect bound book, we erased the body of Ellis’ text and left only chapter titles and constellations of our added footnotes. What remains is American Psycho, told through its chapter titles and annotated relational Google ads.

   Eric Dean Rasmussen - 03.11.2012 - 15:37

2. Algorithmic Search for Love

   Algorithmic Search for Love

   Dan Kvilhaug - 18.03.2013 - 17:55