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From Grid to Rhizome: a Rethinking of a Layout Arrangement of the Post-digital Text
In this paper we deal with the necessity of a post-digital text layout rethinking. Such layout differs from a layout of a printed text, because a post-digital medium is based on different principles from a traditional codex book. Arrangement of a layout in case of printed text, also in case of (post)digital text, is often based on the grid model. The alternative arrangement was specified as experimental forms. To go back in history, the grid model comes from cognitive preferences of a western reader and conforms to the principles that we follow in Gestalt psychology. These are the aesthetic references of typographical analysis of Modern movement, which was based on the golden rule principle and its application in the rectangular grid. The idea of grid followed Cartesian measurement of a codex page. According to Design Dictionary (2008) layout is often based on a design grid. Also Ellen Lupton (2010), and other authors described the model of a grid layout as a complex system applicable for every kind of media, so for the (post)digital media as well. In contraposition to the grid model we use arguments based on post-digital text and post-digital media analysis.
Vian Rasheed - 11.11.2019 - 23:55
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The Text That Talks Back
“The Text That Talks Back” is my most ambitious of these experiment thus far. As the title suggests, my performance will consist of a direct dialogue between myself and the text displayed on the screen. The interaction won’t be entirely rehearsed, either, as the text will be coded to vary its responses at random. The text will ask me questions, challenge me, offer me advice, disagree with me, grow angry with me, and then ignore me altogether and address the audience directly. In shifting power away from the author, “The Text That Talks Back” will illuminate and challenge the very terms of the reader-writer-text relationship.
Vian Rasheed - 12.11.2019 - 01:16
