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1. Bob Brown's Reading Machine and the Comic Experience of Electrified Reading

   A recent essay by Jessica Pressman explores Bob Brown's The Readies (1929) as an important predecessor of electronic literature. Pressman argues that Brown's reading machine, which was designed to automatically unfurl scrolls of magnified text before the reader’s eyes in a way similar to a film projector, exemplifies a “machine poetics” that emphasizes the mediation of reading itself, much in the way that electronic literature often does. Brown’s description of his reading machine does indeed seem to offer an uncanny prophesy for subsequent developments in visual poetry and in reading technologies, as Pressman and other critics, including Jerome McGann and Craig Saper, have pointed out. In emphasizing the futurist possibilities of Brown’s machine, however, critics have tended to ignore or downplay the willfully comic aspects of the manifesto in which he proposes it. The tone of Brown’s writing suggests that we ought to count Rube Goldberg, as much as Thomas Edison, among the inspirations for the machine.

   Eric Dean Rasmussen - 21.06.2012 - 13:55