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1. Pop Subversion in Electronic Literature

   The “vernacular” comes from the Latin verna meaning “home-born slave.” In its common understanding, it refers to the native speech, and has long been associated with “populism.” Many assumptions about digital discourse in the United States are framed by the pragmatics pop forms, driving even political and intellectual discourse into what behavioral scientists call “system 1 cognition”: short-term, unreflective, reactive, and, ultimately, manipulable thinking. This paper, drawing on critical writing developed by Justin Katko and Sandy Baldwin, will discuss choice architecture and strategies of détournement in electronic literature. Against the heavy presence of tagging in social media spaces and graphic design in public spaces, this presentation will analyze Typomatic by Serge Bouchardon, et. al, as a form of digital writing that subverts the reductive tendencies of instrumental signification in favor of ambiguity and excess at the level of the word. Even as I draft this proposal, I find myself wanting to describe the it as a work, for it is a concept, an installation, executed by artists and given a title: Typomatic.

   Davin Heckman - 13.06.2016 - 00:57