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From Grid to Rhizome: a Rethinking of a Layout Arrangement of the Post-digital Text
In this paper we deal with the necessity of a post-digital text layout rethinking. Such layout differs from a layout of a printed text, because a post-digital medium is based on different principles from a traditional codex book. Arrangement of a layout in case of printed text, also in case of (post)digital text, is often based on the grid model. The alternative arrangement was specified as experimental forms. To go back in history, the grid model comes from cognitive preferences of a western reader and conforms to the principles that we follow in Gestalt psychology. These are the aesthetic references of typographical analysis of Modern movement, which was based on the golden rule principle and its application in the rectangular grid. The idea of grid followed Cartesian measurement of a codex page. According to Design Dictionary (2008) layout is often based on a design grid. Also Ellen Lupton (2010), and other authors described the model of a grid layout as a complex system applicable for every kind of media, so for the (post)digital media as well. In contraposition to the grid model we use arguments based on post-digital text and post-digital media analysis.
Vian Rasheed - 11.11.2019 - 23:55
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option drag
Four monitors are placed in a row on the wall. As you walk closer an exhaled breath is heard, then a mouse click, a sigh. A voice commands, “then drag up”; a different voice, “like this”. Excerpts of Youtube typography tutorials populate the screens, complete with Photoshop, Maya, Illustrator, GIMP, etc. interfaces along with the type that is being carefully constructed. A rhythm emerges, “Rotate left, pull down, move forward, like that”. In this piece, a multimodal digital poem forms from the aural language of making visual language. Fragments of descriptive phrases are heard over looping patterns of mouse clicks, exhales, sighs and keyboard strokes amplifying the language of micro-gestures. The unseen role of the body in the circuit of human-computer interaction is ever present in this installation exposing the analog labor of creating digital type and the articulation of the physical process of making digital words. The work humorously explores the physicality of creating visual communication and calls attention to the human, social and cognitive labor behind the typography we take for granted in our daily lives.
Vian Rasheed - 18.11.2019 - 01:07
