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1. Amplified Publishing: Finding Audiences

   We live in a world where everyone with access to technology can publish. From YouTubers to Instagram-influencers, from gamers watching each other play online to writers self-publishing, content is everywhere. And yet, the biggest company with its most promising title and the podcaster putting their first episode online share the same problem: how to find an audience. Over recent years, digital technologies have fostered the proliferation of new platforms for publishing and broadcasting, and the rise of video streaming has further dissolved the boundaries between these two modes. Publishing no longer refers only to words but also images, video and sound and its reach is pervasive and global. 

   Scott Rettberg - 29.05.2021 - 23:28