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1. Pedestrionics: Meme Culture, Alienation Capital, and Gestic Play

   This presentation considers the rhetoric and poetics of meme culture and social media
   platforms.

   Internet memes, in their essence, are methods of expression born from the attention
   economy of networked culture. At times they can be epistolary, aphoristic, polemic,
   satirical, or parodic; and they may take the form of performative actions and photo fads
   such as planking, teapotting and batmanning or iterative processes such as image macros
   and advice animals including lolcats, Bad Luck Brian and Condescending Wonka. In either
   case they are conditioned by rhetorical formulas with strict grammars and styles.
   In the case of image macros, the rhetoric is sustained through correlations between the
   image and its caption. If we line-up the thousands of Condescending Wonka memes side
   by side, we will find very little difference between them aesthetically – the same image is
   repeated, along with captions at the top and bottom of the image. In the captions we find
   a specific tone that is also repeated one image to the next.

   Thor Baukhol Madsen - 12.02.2015 - 15:12