Search

The search found 2 results in 0.008 seconds.

Search results

1. Pedestrionics: Meme Culture, Alienation Capital, and Gestic Play

   This presentation considers the rhetoric and poetics of meme culture and social media
   platforms.

   Internet memes, in their essence, are methods of expression born from the attention
   economy of networked culture. At times they can be epistolary, aphoristic, polemic,
   satirical, or parodic; and they may take the form of performative actions and photo fads
   such as planking, teapotting and batmanning or iterative processes such as image macros
   and advice animals including lolcats, Bad Luck Brian and Condescending Wonka. In either
   case they are conditioned by rhetorical formulas with strict grammars and styles.
   In the case of image macros, the rhetoric is sustained through correlations between the
   image and its caption. If we line-up the thousands of Condescending Wonka memes side
   by side, we will find very little difference between them aesthetically – the same image is
   repeated, along with captions at the top and bottom of the image. In the captions we find
   a specific tone that is also repeated one image to the next.

   Thor Baukhol Madsen - 12.02.2015 - 15:12

2. Examining the Role of Micronarrative in Commercial Videogames, Art Games and Interactive Narrative

   Integrating story with games in a flexible way that gives interactors meaningful choices within a narrative experience has long been a goal of both game developers and digital storytellers. The "micronarrative" is an unexplored avenue of narrative structure that can be a useful tool in analysis and design of such experiences. A micronarrative is a smaller moment of plot coherence and miniature arc that is nested within a larger narrative structure. The concept was first labeled by Jenkins in 2004 in the context of a game's "meaningful moments" and expanded upon in Bizzocchi's 2007 analytical framework for videogame storytelling. It has its roots in earlier examinations of arc and scale, such as Propp's concept of "Functions" or McKee's "Beats" in literature, as well as in Barthes’ classification of a “hierarchy of levels or strata” which incorporates “micro-sequences” as described in his structural analysis of narrative (1975).

   Daniela Ørvik - 17.02.2015 - 15:57