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1. The Aesthetics of Materiality in Electronic Literature

   According to the French author and theoretician Jean-Pierre Balpe, “all digital art works are first conceived outside the framework of a pragmatic relation to materiality. Any manifestation of digital art is but a simulated moment of an absent matter.”

   However, I wish to show that there is at least as much materiality in the digital media as in other media. Of course, as a formal description, digital and material can be distinguished. Digital media correspond to formalization, insofar as formalization is understood as the modelling of a given reality through the use of a formal code. But because digital media refers to the effectiveness of digital calculation, it can be considered as “material”, at least on two levels:

   Eric Dean Rasmussen - 27.01.2011 - 15:39

2. Towards an Art of Rhetoric in Electronic Literary Works: The Figures of Manipulation

   On the basis of electronic literary works, we can identify specific rhetorical figures in interactive writing: the figures of manipulation. It is a category on its own, along with figures of diction, construction, meaning and thought. For example, the figure of appearance/disappearance (responding to an action of the reader) is as a key figure among the figures of manipulation.

   What is emphasized in such figures is the coupling action/behavior, which could be considered as a basic unit in interactive writing. This coupling can be conceived independently from the medias (text, image, video) it relies on. Thus, it seems relevant to have an a-media approach when defining an art of rhetoric in interactive writing.

   (Source: Author's abstract, 2008 ELO Conference)

   Scott Rettberg - 08.01.2013 - 23:32

3. The rhetoric of interactive art works

   In this contribution, I identify rhetorical figures that are specific to interactive writing: figures of manipulation (meaning gestual manipulation). It's a category on its own, along with figures of diction, construction, meaning and thought. In many computer art works, the artists use the figures of manipulation to introduce a loss of grasp.

   What is emphasized in such figures is the coupling action/behavior, which could be considered as a basic unit in interactive writing. This coupling can be conceived independently from the medias it relies on. Thus, an a-media approach seems relevant when attempting to define an art of rhetoric in interactive writing.

   Kira Guehring - 24.09.2021 - 15:39