I Love Bees

Creative Work
Year: 
2004
Publication Type: 
Other venue
Record Status: 
Incomplete record (stub)
Tags: 
alternate reality gameARGgame
Description (in English): 

I Love Bees (also known as ilovebees or ILB for short) was an alternate reality game (ARG) that served as both a real-world experience and viral marketing campaign for the release of developer Bungie's 2004 video game Halo 2. The game was created and developed by 42 Entertainment. (Wikipedia)

Research Collection that references this work:

Title
Games

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Critical writing that references this work:

Title Author Year
Transmedia Practice: Theorising the Practice of Expressing a Fictional World across Distinct Media and Environments Christy Dena 2009
The permanent URL of this page: 

https://elmcip.net/node/7914

Record posted by: 
Jill Walker Rettberg