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Schneider’s artist’s statement, offers the source code in addition to this description. I created @massagemcluhan, a bot that would “massage” McLuhan’s quotes—work them over completely, as McLuhan would say. I’ve noticed McLuhan’s penchant for reworking and revisiting phrases (“the medium is the message” and “the medium is the massage” being the most famous), and thought it would be interesting to rework some of these phrases by substituting various nouns into them. (Source: Leonardo Flores, I ♥ E-Poetry)

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Hannelen Leirvåg